.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech startups, the moment familiarized to getting billions in equity capital every year, have actually reared virtually $360 thousand until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That decline results from market concentration, increased governing tensions, as well as economical uncertainties.ADWEEK spoke with 5 VCs that continue to buy adtech companies, in spite of these challenges, concerning what they are actually trying to find and also what they avoid. Perhaps unsurprisingly, these financiers are targeting possibilities in privacy-focused technologies and also industry-specific locations such as connected television.